A Shift Guided by Digital Transformation
Tuba Real Estate is a leading real estate marketing company that blends innovation with strategic growth. Established in 2020 as a partnership between Al-Shorouk Development Company and Emaar, Tuba has played a key role in marketing premium residential and investment properties across Alexandria, the North Coast, and Cairo.
My Role as Digital Manager
As the Digital Manager for Tuba Real Estate, I spearheaded a comprehensive digital transformation, ensuring the brand’s online presence aligns with its premium status. My responsibilities included:
Graphic Design – Creating high-quality visuals for social media, marketing materials, and brand identity. Website Design & Development – Designing an intuitive and engaging website that enhances user experience. Marketing Campaigns – Developing and executing online advertising strategies for lead generation. Creative Direction & Branding – Shaping a cohesive brand identity across all digital platforms.
Work Highlights
Brand Identity: A refreshed, modern visual identity that reflects trust and professionalism. Website Development: A sleek, SEO-optimized, and mobile-friendly website for showcasing properties. Social Media Campaigns: Targeted strategies that increased engagement and conversion rates. Advertising & Lead Generation: Data-driven campaigns maximizing ROI and customer acquisition.
Results & Impact
Increased brand awareness and online engagement Higher lead conversion through optimized digital campaigns Strengthened Tuba Real Estate’s market positioning
