This is the umbrella for everything combined:
Visual Identity // Brand Applications // Creative Direction // Digital Assets // Website// Social Media System //
Brand Name:
Meaning: In Arabic, “Ghawy” means “adventurer” or “explorer,” conveying curiosity, travel, and discovery. It sets a tone of excitement and personal connection with experiences.
Logo Concept:
- Typography: Modern, clean, and bold, reflecting professionalism while remaining approachable. The letters may include subtle curves or unique shapes to convey motion, energy, and creativity.
- Symbol/Icon: Often paired with travel-related motifs — for example, a minimal compass, wave, or path — representing adventure, exploration, and journey. Color3
- Palette: Earthy or vibrant tones (like blues, golds, or sandy hues) evoke landscapes, seas, sunsets, and the natural world — all tied to adventure travel. Shape &
- Layout: Circular or contained designs give the logo a stamp-like, trustworthy feel, perfect for travel branding. Circles also represent continuity, journeys, and global reach.
Social Media Post Style – Ghawy
Format: Single post (not carousel), like an “open page” or a sheet of paper. Background: The main “paper” is white or light-colored to simulate a clean page. Destination Color Accent: Behind the paper, use a solid color that represents the destination (e.g., blue for sea, sandy beige for desert, green for nature). This creates contrast and ties the post to the location. Typography: Use Arabic text for headings and captions. Elegant, readable fonts that reflect adventure and travel vibes. Layout: Minimal and clean — the paper should look like it’s “floating” on the colored background. Any images or icons should be subtle, keeping the focus on the text. Visual Elements: Optional subtle shadows under the paper for depth. Small illustrative icons (like waves, mountains, or stars) can complement the theme without overcrowding the design.
How to Tell the “Ghawy” Story
Start with the Brand Identity: Introduce “Ghawy” with short, expressive lines: “غَاوِي… مش بس اسم، ده إحساس، تجربة، ومغامرة بتبدأ من قلبك” Use Personal/Experiential Storytelling: Share the sense of adventure, discovery, or escape from the ordinary: “غَاوِي يضيع… عَشان يِلاقي نَفسه في سِيوة” “غَاوِي هدوء… عشان ينام ليلة تحت نجوم الصحراء” Connect the Experience to the Destination: Highlight the emotions each place evokes: “غَاوِي طَبيعة… مع بلو لاجون يِمسك عقلك من الضوضاء” “دهب في رأس السنة من غير زحمة… عشان بس تسمع صوت موج البحر وتنسى الدنيا” Invite the Audience to Experience It: End the storytelling with a simple, natural call to action: “سيب الدنيا وافصِل… وارجَع لنفسك” Tone and Style: Narrative, emotional, and in simple, clear sentences. Repeat “غَاوِي…” at the start of each line to create rhythm and reinforce brand identity. Focus on evoking feelings and imagination rather than just listing locations.
