Social Media Management & Content Creation
Cairo Cuts is a modern, Egyptian-style barbershop based in Belgorod, Russia, offering premium grooming services with bold character and a clean aesthetic. With a growing client base and a stylish in-store experience, Cairo Cuts needed a digital presence that matched its energy and ambition.
My Role as Digital Manager
As the Social Media Manager & Content Creator, I was responsible for building the online brand from the ground up. My work focused on:
Content Creation – Producing scroll-stopping visuals: reels, transformations, barber lifestyle content, and grooming shots.Social Media Management – Handling daily posting, audience engagement, and growth strategy across platforms.Brand Identity Online – Shaping a consistent and bold tone across all social media channels.Campaigns – Launching themed promotions and seasonal campaigns tailored to the local market.
Work Highlights
Captured and produced dynamic content that reflects the shop’s vibe and services Built a consistent content calendar that aligned with local trends and customer behavior Grew social media engagement, customer loyalty, and foot traffic through smart, on-brand content Positioned Cairo Cuts as one of the standout barbershops in Belgorod
Results & Impact
Boosted brand visibility in Belgorod and surrounding areas Increased client bookings and social media following Built a strong connection with the local community through digital storytelling
Branding Direction
A strong brand starts with a clear visual identity — and for Cairo Cuts, the goal was to craft something bold, modern, and deeply rooted in culture. Cairo Cuts isn’t just a barbershop — it’s a lifestyle brand. The tone is confident, cool, and community-driven. Every visual element is designed to speak directly to a modern audience that values authenticity, precision, and self-expression.
