Cairo Cuts Barbershop

Project Overview>>>>>

Social Media Management & Content Creation

SMM

Content

Cairo Cuts is a modern, Egyptian-style barbershop based in Belgorod, Russia, offering premium grooming services with bold character and a clean aesthetic. With a growing client base and a stylish in-store experience, Cairo Cuts needed a digital presence that matched its energy and ambition.

My Role as Digital Manager

As the Social Media Manager & Content Creator, I was responsible for building the online brand from the ground up. My work focused on:

  • Content Creation – Producing scroll-stopping visuals: reels, transformations, barber lifestyle content, and grooming shots.
  • Social Media Management – Handling daily posting, audience engagement, and growth strategy across platforms.
  • Brand Identity Online – Shaping a consistent and bold tone across all social media channels.
  • Campaigns – Launching themed promotions and seasonal campaigns tailored to the local market.

Work Highlights

  • Captured and produced dynamic content that reflects the shop’s vibe and services
  • Built a consistent content calendar that aligned with local trends and customer behavior
  • Grew social media engagement, customer loyalty, and foot traffic through smart, on-brand content
  • Positioned Cairo Cuts as one of the standout barbershops in Belgorod

Results & Impact

  • Boosted brand visibility in Belgorod and surrounding areas
  • Increased client bookings and social media following
  • Built a strong connection with the local community through digital storytelling

Branding Direction

A strong brand starts with a clear visual identity — and for Cairo Cuts, the goal was to craft something bold, modern, and deeply rooted in culture.
Cairo Cuts isn’t just a barbershop — it’s a lifestyle brand. The tone is confident, cool, and community-driven. Every visual element is designed to speak directly to a modern audience that values authenticity, precision, and self-expression.

Explore More

You can check out CairoCuts’s official accounts and website for more details:

Instagram
Vkontakt