Creative Direction, Web Design & Social Media Management
As the Creative Director for Tegwal, I led the entire creative process to establish a cohesive and engaging online presence. My work included designing the website, curating social media content, and overseeing all creative aspects to ensure the brand’s identity was consistent and impactful.
My Role as Digital Manager
As the Creative Director, I was responsible for setting the creative vision and ensuring all aspects of the brand — from web design to social media — aligned with Tegwal’s mission. My contributions included:
Content Creation – Producing scroll-stopping visuals: reels, transformations, barber lifestyle content, and grooming shots.Social Media Management – Handling daily posting, audience engagement, and growth strategy across platforms.Brand Identity Online – Shaping a consistent and bold tone across all social media channels.Campaigns – Launching themed promotions and seasonal campaigns tailored to the local market.
Work Highlights
Established a visually striking, user-friendly website that encapsulated Tegwal’s brand vision.Created a consistent social media presence that significantly increased brand visibility and engagement. Directed and curated all creative assets to strengthen the overall brand identity and messaging.
Results & Impact
Established a strong digital presence for the hotel in a competitive travel market Attracted new tourists and returning guests via organic and paid channels Built a community of followers who engage and inquire regularly
Website Design
Vision & Strategy: Led the creative direction for the website, ensuring it was visually compelling and user-friendly.Design Execution: Created a responsive and engaging website that reflected the modern, innovative essence of Tegwal.Functionality: Integrated intuitive features like navigation, contact forms, and optimized content to enhance user interaction.
Social Media Content & Posts
Creative Strategy: Developed and executed a content strategy that aligned with Tegwal’s brand identity.Content Creation: Designed eye-catching social media posts, promotional materials, and graphics that conveyed the brand’s message and engaged the audience.Community Engagement: Managed social media interactions, building a strong connection with followers and growing Tegwal’s online presence.
