Visuals // Applications // Social Media // Content

A Professional Chapter & a Valuable Lesson

I worked with TRUCULT for a period of two months, during which I contributed to reshaping part of the brand’s thinking, direction, and overall visual presence.

The collaboration was creatively valuable and allowed for meaningful exploration of how the brand could communicate its identity in a clearer and more intentional way.

Unfortunately, we were not able to continue working together due to personal differences. However, the experience itself was insightful and left me with an important professional lesson:

Work should always have its own independent structure, separate from personal relationships.
Clear agreements, defined roles, and mutual understanding are essential for any creative collaboration to succeed.

I remain grateful for the experience and the learning it provided.
Everything happens for a reason — and every project adds to the journey.

Creative Direction & Campaign Development – GAU Collection

I had the opportunity to contribute to the creative execution of the GAU Collection, starting from the very beginning of the process. I helped in selecting the collection name, developing the logo, shaping the musical direction, and preparing the overall campaign.

The project was a fully collaborative effort with the entire team, which was very rewarding. It was inspiring to see everyone come together to develop a shared idea and turn it into a powerful creative outcome. The final campaign was highly successful, and the quality of the products reflected the brand’s dedication to excellence.

I also focused on developing and refining the visual identity, ensuring that the collection’s presentation was consistent, clear, and impactful.

Key Contributions:

  • Assisted in choosing the collection name and developing the logo

  • Shaped the musical direction for the campaign

  • Prepared and structured the overall campaign

  • Collaborated closely with the entire team to develop a unified creative idea

  • Enhanced the visual identity, ensuring consistency across all assets

  • Supported the production of high-quality products that matched the brand vision

Brand Strategy :

Vision:

We’re all about being felt, not just seen. TRUCULT isn’t just a brand—it’s a vibe, a value, a connection. We link with the guys who want to be real, grown, and elegant from the inside out.

Mission:

TRUCULT is for the crew who chase:

  • Truth over looks

  • Depth over noise

  • Essence over flex

It’s for anyone who wants to be real:

  • Big-hearted

  • Creative

  • A warrior

  • Gentlemanly

  • Smart and cultured

  • Strong without showing off

Brand Archetype:

Primary: The Sage

  • Always seeking truth

  • Self-aware

  • Deep thinker

  • Insightful

  • Understands before judging

Secondary: The Warrior

  • Brave and bold

  • Stands by values

  • Disciplined

  • Quiet strength

Brand Positioning:

TRUCULT isn’t just fashion.
It’s culture you wear.

  • Higher than fast fashion

  • Deeper than flashy luxury

  • Mind over style

Social Look & Feel

This is how The brand shows up — Minmal, fast, and engineered for scroll-stopping impact.